Welcome to born a sneakerhead
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This campaign celebrates Gen Z sneakerheads by encouraging them to discover the sneakers from their year.
We partnered with 3 illustrators to create a diverse yet complinetary visual system to flex across multiple platforms.
Illustrators: Lindsey Made This ~ Alejandro Parrilla ~ Leandro Assis
Illustrators: Lindsey Made This ~ Alejandro Parrilla ~ Leandro Assis
We created a shoppable event page on eBay that allows people to explore sneakers from specific years.
On Tiktok, we collaborated with sneakerhead influencers to shop and unbox sneakers from the ︎#BornASneakerhead collection.
At the time of typing this, these videos have collectively garnered 50 million views...not too shaby︎
On Tiktok, we collaborated with sneakerhead influencers to shop and unbox sneakers from the ︎#BornASneakerhead collection.
At the time of typing this, these videos have collectively garnered 50 million views...not too shaby︎
Agency:The Many ︎ AD: Yours Truly ︎ CW: Juan Delgado ︎ CD AD: Aimee Brodbeck ︎ CD CW: Nate Totten ︎ GCD: AJ Rivvers ︎
Mixwell: A mixer for those who mix well, and not for those who don’t.
AWARDS
Mixwell, "Please Don't Buy Mixwell" - Clio Awards, Silver Winner for Out of Home - Billboard
Mixwell, "Please Don't Buy Mixwell" - Clio Awards, Bronze Winner for Out of Home - Print & Out of Home Craft, and Copywriting
Mixwell, "Please Don't Buy Mixwell" - Shorty Awards, LBGTQ Community Engagement
Mixwell, "Freedom" - D&AD Wood Pencil, Social Commercials over 30 Secs
Nestle Tollhouse ~ rejected vis ID work:(
Ms. Sticky ~ the world’s stickiest lip gloss ~ done w/ kitsch studio
A coffee company too good to be true ;) Wired & Tired personifies what it means to be a coffee drinker.
